Britannia Industries, the bakery and dairy major, has tied up with e-tailer Amazon India for a pilot launch of Good Day Chunkies, a new chocolate chip cookie, for 15 days. The offer is currently on and closes on December 5, after which the product goes to offline (normal retail) stores.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Samples of Mother Dairy milk last week were found to be contaminated.
As a model of transport, the A380 strikes a parallel -- a shared fragility -- with giant container ships, observes Shyam G Menon.
As part of the deal, Padukone will own equity in Drum Foods.
With a new campaign for Gatorade and renewed thrust on sports drinks, PepsiCo looks to make the most of the growing passion for fitness in the country.
Jon Wilkins, founding partner of Naked Communications, which gives communication consultancy to some of the world's biggest companies such as Coca-Cola, Nestle and Nokia, is looking for people to set shop in India. Initially, he wants to work with only three people here, who have an entrepreneurial spirit & an understanding for brand strategy. He is attracted to India for 3 reasons - India is ready for change, ad market here is growing rapidly and new channels are opening up.
Despite the Oscars, the box office glory, and the universal acclaim, Francis Ford Coppola, I am sure, remembers The Godfather with as much frustration as pride. Like Michael Corleone, he got into it with the best of intentions, and got out of it on top but lost in the heights. Sreehari Nair revisits the film as it turns 50 this month.
How five names in this year's rankings staged their turnarounds
One of the oldest living brands in the country, Horlicks has been innovative in its approach, which helped it survive intense competition
Armed with deep customer knowledge, low operational overheads, new funding opportunities and help from online marketplaces, the local brand is turning David to every Goliath that steps into its neighbourhood, says T E Narasimhan.
Pradeep Sarkar talks about Young B, the cool factor in the LG ad.
Looking to expand its portfolio before the start of the big summer season, cola major Pepsi said on Monday it would come out with Lipton iced tea, in partnership with HLL, in the next few months, even as it eyes a 20 per cent revenue growth of its ca
The list includes Hindustan Unilever, Asian Paints and Bharti Airtel - firms that investors feel are most likely to come up with the next big innovation.
Coca-Cola's acquisition of British coffee chain Costa, its biggest acquisition of a brand in history, faces three challenges in India.
So here we are, reproducing our own feature from some time back, which was created, now it may seem, in anticipation of the big event.
Coke draws up Rs 11k-cr plan to sell frozen fruits, juices. Firm also considering launching frozen Fanta and Coke.
For 2020, 13 brands are said to be on board already and advertising rates have been fixed at a premium of 10-15 per cent over 2019.
Poland's Robert Lewandowski has chalked up so many big-game landmarks during his club career that the 27-year-old seems overdue a major tournament performance with his country.
Begin with ITC. Larsen & Toubro, yes. ICICI and HDFC, yes again.
'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'
Last year, traffic jumped 15 times on Snapdeal's 'Big Sale Day' on Oct 6, when it had clocked Rs 1 crore a minute of sales over 10 hours.
'Would you as the PM go through all the elaborate trouble of an interview, face all the tough questions from dogged journalists, who know what they are talking about, and yet end up with a result where more people are talking about the journalist than you?' 'It begs the question: Why go with an amateur when you can draft a professional?' 'Hence, I suspect, an adman.' 'In other words, let's cut to the chase: Thanda matlab Coca Cola!' notes Udit Misra.
With so much entertainment to choose from, it's a good enough compliment that Home doesn't drag and prompts us to reach out for the next episode, feels Sukanya Verma.
The world's top CEOs highly recommend these books. Have you read them yet?
Venezuela's worst recession has led to shocking prices as people continue to face acute shortage of basic commodities.
Rasna was the ubiquitous soft drink served at home and large gatherings from the late-70s to the early-90s.
In 2012, Akula quit as chairman of Bharat Financial Inclusion (formerly SKS Microfinance), which he'd founded and led to a successful initial public offering
'When I heard the Total Dhamaal script, I laughed for two hours!' 'I told Indra Kumar that if he was going to make the film the way he narrated it to me, I was doing it.' 'And when I saw the film, I laughed as much.'
It is not easy for an FMCG brand to make a comeback if it has been out of consumer's reckoning for some time. Moreover, a protracted battle between the owners and then closure of a large number of outlets at one go might have sent some very negative signals to many, says Sneha Bhattacharjee.
Former India skipper Sourav Ganguly has heaped praise on India Test captain Virat Kohli, saying he is fond of his attitude and aggression.
'He has a splendid opportunity to capitalise on the CPEC and turn the economy around decisively, putting Pakistan firmly on a higher growth trajectory.' 'Indeed, under the Imran-Bajwa dispensation, there has been a noticeable whittling down of support to militant groups,' points out Ambassador M K Bhadrakumar.
The Board of Control for Cricket believes it is best left to the Mumbai batsman to decide on his future.
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